Second Cup is a Canadian coffee retailer, operating over 300 cafes across the country. The company’s goal is to be the best and they so by putting coffee at the core of business, focusing on quality, innovation and creating individual experiences.The series of prints were developed from an idea of referring to coffee as the ideal co-worker. Second Cup puts coffee first, and having it integrated into your day creates positive experiences. Even when coffee isn’t necessary, we still drink it to feel more productive. The phrases on the prints are meant to explain your favourite co-worker, which in turn also can be used to describe Second Cup coffee. 

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Photography/Design: Angelica Frak, Meghan Vanderstoep / Copywriter: Max Vermeir