Illustrations
Azure Magazine
Camh: Technology Addiction
Sometimes you just need to grab a bottle of wine and illustrate random stuff.
We created a mock Spring 2018 issue. We focused on the interior and exterior design of restaurants and shops in Downtown Toronto and put it together in a fresh new way that still held true to their brand.
Photography and Design: Angelica Frak, Meghan Vanderstoep
My strategy was to create posters that trigger discomfort, and to associate that feeling with the feeling our target has felt when they were disconnected from technology; instilling on our target the realization that technology addiction is something that affects us all.
Camh: Technology Addiction
My strategy was to create posters that trigger discomfort, and to associate that feeling with the feeling our target has felt when they were disconnected from technology; instilling on our target the realization that technology addiction is something that affects us all.
Graphic Designer
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Strategy / Art Direction / Copywriting: Meghan Vanderstoep
Centre for Addiction and Mental Health
CAMH is Canada's largest mental health teaching hospital and one of the worlds leading research centres in its field. They set standards for health care, research, education and they inspire social change. Their goal is to create a better life for those suffering from mental illness and addiction. As a leader in mental health awareness, CAMH has the goal of bringing light to the subject of Technology Addiction, especially in young people (aged 13-19) who have grown up with Technology and many of whom are desensitized to it.
My strategy for this campaign is to create print advertisements that relate the anxiety of disconnecting from technology to the anxiety of a life-threatening situation. The call-to-action of this campaign is to visit camh.ca/ to receive a free pop socket which would be used to further spread the campaign.
